HD-insights
Over the years, I was part of this significant annual project, both in print and digital formats, contributing to the art direction, data visualization, and numerous design aspects.
Data to Design
In collaboration with the data team, I turned complex real estate data into a clear, elegant print report, making insights easy to read and visually compelling.
Landing Page
We created this landing page as a visual gateway to the publication. Designed to be intuitive, engaging, and reflective of the content’s value. Good design here was key to sparking curiosity and encouraging deeper exploration.
User experience tests
To ensure it truly worked for users, I ran Hotjar tests, capturing real interactions to spot friction points and quickly refine the experience.
Main pain points
1
Skimming the page without fully reading it
2
Abandoning the survey before completing it
3
Digital reader receiving very little interaction